Brand Licensing Europe

This year I attended BLE for the very first time ! It was great… and guess what? It was their 25th Anniversary so even better than expected. Lots of fun and socialising as well as hard work .. but socialising in these situations is as important as the hard work …. THANKFULLY!! For those unfamiliar BLE Brand Licensing Europe is the biggest brand licensing fair in Europe … which for those also unfamiliar with the terminology means the business of building brands. And of course this is exactly what we’re trying to do with the Heartbeats … build the heartbeats books and characters into the worldwide kindness brand that it deserves to be and that the world needs more now than ever !
It was three days of promoting pitching and showcasing the Heartbeats to a variety of phenomenal potential partners ! A lot of effort with a lot of gain. I caught up with people I’ve got to know in the industry, met new people and learned a great deal about the ever evolving world of brand licensing watch this space for what comes next. ❤️

Here are a few images of the event: